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PepsiCo has launched a new on-pack promotion across Walkers MAX and Doritos to celebrate its continued partnership with the UEFA Champions League.

The competition is offering shoppers the chance to win tickets to the UEFA Champions League 2024 final alongside instant cash prizes. The new on-pack promotion will be available across qualifying packs in the grocery, wholesale, and impulse channels until the 31st of March.

Chief marketing officer at PepsiCo Fiona Tomlin said: “This year is set to be a memorable one for sport in the UK – and the UEFA Champions League 2024 final represents a prime opportunity for retailers to take advantage of the excitement from football fans across the nation. Our on-pack promotion will really help to support retailers in maximising the football opportunity through sales of savoury snacks.

“With the final taking place at Wembley for the first time in eleven years, we knew we had to deliver something unforgettable. Shoppers now have the opportunity to win the ultimate football fan experience including accommodation, transport and tickets to the UEFA Champions League 2024 final – a fantastic prize that will help drive footfall instore for retailers. Football fans will be thrilled to know that our latest multi-brand activation is just the first in a jam-packed line up of football focussed campaigns throughout 2024, as we celebrate a huge year for the sport in the UK.”