C4 Energy and confectionery brand Millions have launched two new energy drinks infused with Million’s crowd-favourite flavours – Bubblegum and Strawberry.
The new variants have been designed for “fitness enthusiasts and sweets lovers alike” and aim to provide a new level of enjoyment for active and on-the-go consumers.
The new drinks are powered by vitamins B3 and B12 and are low in calories. They are made with no sugar or artificial flavours and contain an active ingredient derived naturally from beetroot. Each can contains 160mg of caffeine, which aims to help increase alertness and improve concentration.
Paul Coppin marketing director for Europe at C4 Energy said: “With this collaboration, we aim to redefine the energy drinks market by offering a unique and enjoyable experience that complements our consumers’ active lifestyles, whether that be in or out of the gym.”
Sandra Fisher licensing manager of Millions said: “Our partnership with C4 Energy allows us to venture beyond the realm of confectionery and bring our exceptional flavours to the energy community. We can’t wait to see how this collaboration inspires and energises individuals on their fitness goals.”
No comments yet