United Biscuits has tapped into the Halloween market with the launch of its mixed McVities sharing carton consisting of two themed Jaffa Cake Bars in a ‘Trick or Treat House’ pack.

The McVitie’s Cake Company has also brought back its McVitie’s Halloween Jaffa Cake Bars, with a new pack design, in ‘Spooky Zingy Orange’ flavour and a revamped variation, now named ‘Scary Lemon & Slime’. The latter will have a new recipe this season, replacing the previous white sponge with a chocolate sponge, topped with a zingy lemon and lime jam, covered in dark crackly chocolate.

The McVitie’s ‘Scary’ and ‘Spooky’ Jaffa Cake Bars are available in packs of five and the Trick or Treat House contains a total of 14 bars, providing consumers with a tempting snack that they can save or share with friends this Halloween.

Claire Hooper, senior brand manager at McVitie’s Cake Company, said: “As a retail moment, there are signs that Halloween is getting bigger each year. Only a decade ago, consumer spending on Halloween constituted just £12m and now the industry is worth more than £300m, with sharable sweet treats being a key growth driver within the market.

“This represents a major opportunity for cakes and we are confident our new range will tick many boxes as a fun and tasty snack, perfect for sharing and helping people get into the spooky seasonal spirit!”

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