New from UB comes McVitie’s Quirks, which it hopes will attract younger customers to the everyday treats segment. The three variants chocolate, double choc and choc & hazelnut will be supported by a £3m marketing and advertising campaign that includes TV, cinema, digital and in-store support. UB has also announced it will partner up with the World Wildlife Fund and will be donating £100,000 through McVitie’s Penguin bars to the fund. The partnership will be communicated through an on-pack flash.
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