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New from UB comes McVitie’s Quirks, which it hopes will attract younger customers to the everyday treats segment. The three variants chocolate, double choc and choc & hazelnut will be supported by a £3m marketing and advertising campaign that includes TV, cinema, digital and in-store support. UB has also announced it will partner up with the World Wildlife Fund and will be donating £100,000 through McVitie’s Penguin bars to the fund. The partnership will be communicated through an on-pack flash.rrp: £1.53tel: 0800 138 0813
Cockspur Rum is promising Barbados in a bottle this summer with its new Rum Punch variant.
Unilever’s Pot Pasta range has been given a refresh, boasting a new and improved recipe with each pot now a source of protein.
Premier Foods is rolling out a larger 100g pot format across its Batchelors ‘Super Noodles’ range.
Mondelēz has unveiled three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists.
H. J Neill Limited, the owner of Samuel Gelston’s Irish Whiskey, has announced the launch of Samuel Gelston’s Single Pot Still Whiskey.
Created by The Bloomsbury Club UK, the people behind Gin Lane 1751, Kvîst is a new, premium non-alcoholic distilled spirit range.
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