Bazooka has joined forces with Paramount Pictures to celebrate the release of Michael Bay’s Transformers: Age of Extinction movie, which is due for release on 27 June. The partnership will see Bazooka’s Push Pop, Big Baby Pop, Ring Pop, and Mega Mouth sweets undergo a limited edition packaging re-design featuring characters from the film.
Promotional packs of Juicy Drop Pop will include one of seven free collectable charms depicting characters and icons from the movie. Push Pop multipacks will also include one of 10 free collectable Tazos.
In store promotional activity takes the form of counter display units and floor display units, and support for the products also makes its way to the online world, with the Transformers: Age of Extinction characters invading the Megamouth website.