Thatchers Cider has launched its first online film campaign for its cloudy cider, Thatchers Haze.

Following on from The Haze Sessions in July, the live music event hosted by the Somerset cidermaker, the campaign continues to reinforce the association between great cider and great music.

The 30 sec film captures the craft and attention that goes into preparing for a live music performance, suggesting this is like the level of craft and expertise that goes into making Thatchers cider.

The film will be featured across digital channels including Spotify, You Tube, Sky Go, All4, Facebook and Instagram from today (19 August) until 2 October, with an estimated 4 million impressions targeted at the 25-44 age group.

Martin Thatcher, fourth generation cidermaker said: “With cloudy cider taking the market by storm in 2016, and Thatchers Haze making a huge contribution to the category, the time is right for us to produce our first online film campaign to support the brand within this key audience.”

The Thatchers Haze film can be viewed at: