Tangerine Confectionery has brought its products together under a new umbrella brand.

Launching in the impulse channel, Candyland comprises 44 products, including Wham, Dip Dab and Henry Goode sub-branded confectionery.

The range features 70g bags with an rrp of 65p on a two for £1 promotion. The launch will coincide with a digital consumer communications plan including a new website, Facebook and Twitter accounts, alongside a consumer PR campaign to help drive engagement and interaction with the brand.

Tel: 01253 603 613