Tangerine Confectionery has brought its products together under a new umbrella brand.
Launching in the impulse channel, Candyland comprises 44 products, including Wham, Dip Dab and Henry Goode sub-branded confectionery.
The range features 70g bags with an rrp of 65p on a two for £1 promotion. The launch will coincide with a digital consumer communications plan including a new website, Facebook and Twitter accounts, alongside a consumer PR campaign to help drive engagement and interaction with the brand.
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