Swizzels has launched two new products - Squashies Tropical and Squashies Sour Shooting Stars.
Landing on shelves just in time for summer, the new additions to the brand’s lineup reflect the rising popularity of sour and tropical flavours, it says.
Squashies Tropical feature parrot, pineapple and watermelon shapes in mango & passionfruit, pineapple and watermelon flavours. The new Sour Shooting Stars feature the flavour combinations of pink lemonade, starfruit & peach and cola lime in shooting star shapes.
In response to increasing consumer demand for healthier, lower-sugar products, both the new lines are HFSS-compliant, ideal for shoppers seeking a treat that’s lower in sugar but doesn’t compromise on taste.
The hanging bags come in bright, eye-catching packaging to stand out on shelves with an RRP of £1.15 and are available to retailers now.
Squashies Tropical will also be available in pricemarked packs to help retailers drive sales, encourage impulse purchases and build trust, price confidence and shopper loyalty.
Clare Newton, trade and shopper marketing manager, said: “The iconic Squashies range is set to get even more exciting with the addition of bold new shapes and flavours which are sure to make an impact.
“These on-trend, delicious treats are set to be a hit with consumers looking for fresh, fun treats this summer and retailers should stock up in anticipation of high demand.”
A full digital toolkit and activations will be available to wholesalers and retailers to help catch consumer attention and drive sales.
The launch of Squashies’ new flavours is amplified by a tongue-in-cheek Breaking News campaign that treats their arrival as a world-shaking event. With exaggerated global-scale disruption, bold media takeovers and absurd levels of intrigue, the campaign dials up the drama to match the impact of the brand’s most exciting launch to date.
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