Maynards Bassetts, famous for its Wine Gums and Jelly Babies, has announced the launch of its Classic Fruit Mix, a new addition to its line-up of sweets, bringing four of its consumers’ favourite fruity flavours to the range.
The new Apple, Cherry, Strawberry and Blackcurrant flavours are each made with real fruit juice, have no preservatives and natural flavours and colourings. The confectioner says Classic Fruit Mix is “rooted in iconic British heritage, making it the perfect new option for shoppers of all ages.”
Launching this month, Classic Fruit Mix is non-HFSS, and available in £1.35 pricemarked (PMP) and non-PMPs, both at 110g.
Jenna Lee, brand representative, said: “We’ve been setting the juice loose for decades and couldn’t be happier to announce this new addition to the portfolio. Classic Fruit Mix contains some of our customers’ favourite flavours wrapped up into one pack, which is HFSS compliant and brings a touch a nostalgia to a ‘proper’ grown up treat.”
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