British sweet maker Swizzels has launched its brand-new 2025 advent calendar, designed to help retailers capitalise on early festive demand and boost seasonal sales, it says.
Available in cases of six, the advent calendar features a fresh, eye-catching design for 2025, and is packed with 24 days of Swizzels favourites, making it a “must-stock for retailers looking to meet growing shopper demand for festive favourites with timeless appeal,” it says.
Inside, shoppers will discover a mix of Swizzels’ best-loved sweets - including Squashies, Refreshers, Drumstick Chews and Love Hearts - tapping into the growing consumer trend for nostalgic treats that transport shoppers back to their childhood.
The back of the calendar introduces the magical world of Sweetville, where each sweet has its own personality, adding a fun, interactive twist and extra on-shelf appeal.
With an RRP of £6, the advent calendar is available to order now, giving retailers the perfect opportunity to cater to early-bird shoppers and drive incremental sales ahead of Christmas.
Clare Newton, trade and shopper marketing manager at Swizzels, said: “We know shoppers are increasingly drawn to nostalgic favourites that remind them of their childhood, and our mix of classics and modern creations offers something for the whole family.
“Advent calendars remain a key seasonal driver, and this year’s design is set to stand out on shelves and help retailers boost incremental sales throughout the festive period. With many shoppers starting their Christmas shopping earlier to spread the cost of the occasion, we’d encourage retailers to stock up early.”
Alongside the new advent calendar, Swizzels’ Sweet Shop Favourites range in tubs, pouches and vegan-friendly cartons, continues to be one of its bestsellers, perfect for gifting, stocking fillers, and sharing occasions, it says.
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