All Swizzels articles
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Product News
Swizzels expands its Halloween-themed range with Squashies Squeletons
Swizzels has launched new multi-flavoured skeleton-shaped Squashies Squeletons ahead of Halloween
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Product News
Swizzels unveils new packaging for Minions Squashies
Swizzels has once again collaborated with Universal Products & Experiences to redesign the packaging for its Minions-themed Squashies
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Product News
Marvellous Mallows Giant added to Swizzels range
The new Drumstick-flavoured Mallows are available for purchase now
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Product News
Swizzels gets ready for summer with Squashies Strawberry & Cream
Packs are aimed at self treat and sharing occasions
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Features and analysis
One Stop sales of Love Hearts pin badges to raise funds for Alzheimer’s Society
25p from each badge sold will go to charity
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Products In Depth
Seven things you need to know about Halloween
Don’t be spooked by the biggest sales opportunity outside Christmas
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Product News
Swizzels celebrates 95th birthday with £1,000 retailer giveaway
The firm says the money can be used to make store improvements or to allow the winner to take a break
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Product News
Swizzels Tough Mudder team calls on retailers for support
The firm is raising money for Young Minds
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Product News
Swizzels expands Minions offer with Sherbet Dip
The launch will be backed by a targeted social media campaign
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Product News
Swizzels gives retailers a chance to win £1,000
The firm’s Big Night In campaign is back for 2023
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Products In Depth
Seven things you need to know about Halloween
Creep it real this spookfest by taking note of all the latest ghostly goings on
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Products In Depth
Eight things you need to know about Sugar Confectionery
Track all the trends that can help you hit your customers’ sweet spots
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Product News
Swizzels releases Minions-themed sweets
The launch coincides with the release of the new Minions movie
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Product News
Swizzels’ Big Night In campaign and stock giveaway returns
Convenience retailers can win free stock as part of Swizzels’ latest initiative
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Products In Depth
Seven things you need to know about Spring Occasions & Easter Impulse
Spruce up your seasonal sales with these key insights
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Product News
Swizzels launches Squashies Squashathon campaign
Swizzels has launched a Squashies Squashathon campaign for summer.
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Products In Depth
Nine things you need to know about Sugar Confectionery
From vegan and American to low & no sugar, we’ve got the lowdown on all the trends impacting indies & symbols.
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Products In Depth
Seven things you need to know about spring & early Easter
Get the lowdown on Valentine’s Day, Mother’s Day and Easter impulse.
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Product News
Swizzels to host virtual Halloween event
The British sweet manufacturer is keeping spirits up with “the UK’s largest virtual Halloween party”.
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Products In Depth
Seven things you need to know about Halloween
Spooky season in its latest guise may have some quivering in fear, but if anyone can adapt to the creepy coronavirus curveball, it’s most definitely the convenience channel.