Supermalt has announced the launch of a limited-edition Christmas jumper and festive promotional packaging.

With just 1,000 units available, the Christmas jumper features a limited-edition design and is available in sizes small to XXL, with an rrp of £27.95 plus postage and packaging.

Competitions will also run on Supermalt’s website giving customers the chance to win one of the jumpers.

Limited edition, promotional packaging will support the campaign in the retail sector, with the Supermalt 6-pack getting a festive-themed revamp (rrp £4.49). The limited-edition seasonal packaging is available now and features a festive version of the red and orange Supermalt branding

Royal Unibrew UK trade marketing manager, Neil Lunn, said: “Christmas brings together food, drink, music and celebration as the nation embraces the festive season. We’ve joined in the festivities by launching a Christmas themed design to our original Supermalt beverages as well as re-launching our Christmas jumper promotion for 2018.

“Last year we received an overwhelming response to our Christmas merchandise from high-profile rappers, musicians and Instagrammers who were posting selfies in their Supermalt jumpers, with Stormzy’s Instagram video leading the way with over 1 million views. We hope that our fans love this design just as much as last year’s!

“By redesigning our iconic 6x330ml branding, we are able to help retailers to drive sales by engaging the customer, and thanks to the competition mechanism and social media promotion, we are aiming to further enhance the sales potential of Supermalt at this key time of year.”