As the start of the summer begins and festival goers gear up for months of fun in the sun, Strongbow is offering retailers a special on-pack promotion to help them drive sales, by inviting customers to ‘Make an Epic Festival Entrance’ in a bid to win big.

For a second year running, Strongbow is challenging customers to ‘Make an Epic Festival Entrance’. Eight lucky entrants who concoct the most inventive way of arriving in style, will win the ultimate prize of entry to the festivals for them and five friends.

In addition to ‘Make an Epic Festival Entrance’, shoppers will have the opportunity to win thousands of festival essentials, from Bluetooth speakers to pac-a-macs, the limited edition activity is on shelf from now until July 2018.

Toby Lancaster, category & shopper marketing director at Heineken, said: “Strongbow is sponsoring some of the country’s biggest festivals this year. Whether customers are basking in the festival atmosphere or recreating this at home, on-pack promotions give retailers a great opportunity to drum up excitement around summer events, whilst offering a stand out point of difference on shelf.”

Strongbow’s on-pack promotion is featured across 4-pack and 10-pack cans in Original and Dark Fruit varieties, as well as across 12-pack cans in Strongbow Original. All are available now.

Strongbow is an official sponsor of the Isle of Wight Festival (21st-24th June), Kendal Calling (26th – 29th July) and Victorious (24th – 26th August).