Storck is bringing festive magic to shelves with the launch of limited Christmas-themed packs for its beloved Werther’s Original, Toffifee and Merci brands.
Available across grocery and convenience from 29 September, the designs will help retailers tap into the growing seasonal confectionery market, the supplier says.
Werther’s Original is bringing back the Golden Mix Christmas gift box, featuring an assortment of Butter Candies, Toffees, Creamy Filling, and Chocolate Toffees.
Meanwhile, Merci’s Finest Selection continues to shine as a top gifting choice. Wrapped in a sleek, premium red and gold sleeve along with indulgent flavours like Coffee & Cream and Praline-Crème, it offers a premium gifting experience perfect for special occasions.
Finallym Toffifee is bringing festive fun to the boxed chocolate segment with a vibrant design featuring Santa Claus, snow, gifts and Christmas trees.
Andy Mutton, managing director at Storck UK, said: “We know Christmas is a time for sharing, gifting and creating joyful moments – and confectionery plays a central role in that. Our festive pack designs will keep these brands front of mind for those stocking up on sweet treats again this Christmas.”
The Christmas packs will also be supported by festive-themed POS for retailers to increase visibility and shopper engagement.
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