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Flumps Hearts land in stores from this week in time for Valentine’s Day on Saturday.

Barratt Sweet Shop is giving retailers the “perfect excuse to stock up” in time for Valentine’s Day this weekend with the launch of its Flumps Hearts.

Filled with the much-loved Flumps taste, the new heart-shaped vanilla marshmallows carry an RRP of £1.50, and are now available in selected retailers in time for Valentines Day.

Wrapped in “playful, on-trend packaging” featuring newly revamped George the Jaguar, the sweets, combine “nostalgic taste with eye-catching mischief,” Barratt said.

Michael Inpong, chief marketing officer at supplier Valeo Foods UK, said: “We’re thrilled to launch a fun, fresh twist on one of Barratt Sweet Shop’s most nostalgic sweets.

“The heart-shaped marshmallows and George the Jaguar bring personality and playful energy to every shelf, while the classic Flumps taste stays just as bold and irresistible as ever.”

 

You can now secure your tickets to the Convenience Awards 2026!

Join us on 11 March in Liverpool to celebrate the entire convenience community.

See this year’s finalists and book your seat here.

 

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