Storck UK is launching a new sweet and light snack called Knoppers.
Launching from 1 September, Knoppers consists of crispy baked wafers with a milky hazelnut cream filling and a chocolatey coating. The snack is available in a multi pack of four (rrp £1.25) and singles (rrp £0.50).
The firm is targeting mums with children, to keep their kids’ hunger at bay after school, as well as all day snackers. With the wholesome ingredients of milk, hazelnuts and wheat and at only 137 calories per bar, it is being marketed as a better alternative to traditional chocolate confectionery.
Storck will be supporting the launch with a £4.5 million TV campaign first airing on 8th September and targeting mums. In addition, there will be a sampling roadshow touring the high streets and offices of major cities plus in store display to drive trial and awareness.
Snacking is currently worth £31bn and is an established part of people’s lives, with 71% of the UK snacking once a day or more (Mintel, 2016). With countlines accounting for 32% of total chocolate sales (IRI Aztec Data Total Market 52we 04.12.16), there is a real opportunity for retailers to deliver growth with the launch of Knoppers.
Andy Mutton, sales director at Storck UK, said: “Knoppers has already proved to be a huge success in the 50 countries that have previously launched the product. With Knoppers presenting a 61% incremental sales opportunity (Storck UK consumer research, Market Measures Nov 2016), we firmly believe that the brand is set to continue this success in the UK. We have had extremely positive responses from retailers so far with listings secured across multiple channels, with comments received about its impactful and distinctive packaging.”