CARLING is reinforcing its football credentials with a £7m campaign this summer, including a cash prize consumer competition.
The Love Football campaign will run all the way through the World Cup, giving consumers the chance to win cash prizes of up to £50.
About 150 million cans of Carling will feature special ring pulls with a code that consumers can text to Carling to receive a forecast for a particular match.
If the score of the match is the same as the forecast the consumer will win a cash sum from £5 to £50.
One in every four bottle crowns will also feature codes giving consumers a chance to win.
The promotion will also be featured on
The brand will be supported by a new Big Match TV ad which will feature top names from the Sky Sports team, plus a radio campaign.
The Love Football campaign is part of a £14m investment for the brand in football-related activity in 2006.
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