CARLING has launched a TV ad campaign for its C2 lager.
The ad will reaffirm the 2% abv beer's positioning as a mid-strength pint for occasions when a full-strength one isn't wanted.
The ad features a group of robots and explores how they enjoy their time away from work.
A national press and online campaign will run at the same time as the TV ad is aired.
TEL 01283 511000