Nicogel a new cigarette replacement gel, is being launched through an exclusive partnership with Booker.
The gel, which comes in a cigarette-style pack containing 14 sachets, is rubbed into the user's palms.
The company says the product can reduce a smoker's intake by up to 80% in 24 hours.
The product will be backed by a national advertising campaign.
RRP £3.50 Tel 01353 638076