Piat d'Or has added a new single varietal Vin de France to its portfolio in a bid to recruit new consumers from its target of 40- to 50-year-old females.

Piat d'Or sauvignon blanc 2009 joins chardonnay, grenache rosé and merlot variants, all of which now have screwcaps.

New packaging across the brand aims to heighten on-shelf presence and highlight the brand.
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