COORS has redesigned the packaging for Coors Light to reflect the ‘ice-cold, Rocky Mountain refreshment’ theme of its current advertising campaign.
● Both 300ml and 275ml bottle formats also carry ‘cold- activated’ Rocky Mountains – produced using thermochromic ink technology that turns blue to signal to drinkers that it is ice cold and ready to drink.
● New-look Coors Light cans feature a ‘cold-activated’ Rocky Mountain icon, and the Coors logo – vertical on one side and horizontal on the other.
● The Coors Light ‘cold-activated’ launch will be supported by a national poster campaign and include new pos material.
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