UNILEVER UK is relaunching Sure, Lynx and Dove in a new roll-on format, and introducing a new deodorant range aimed at teenage girls.
This is the biggest category initiative for Unilever in 2008 and will be supported by a £65m marketing package. The new format and range will be available from January.
Sure For Women, Dove, Lynx and Sure for Men will all be available in a new upside down design that delivers consistent dosing. Unilever says this format is unlike anything else on the deo fixture so it is sure to have strong standout, while also using less packaging and plastic.
New for teenage girls is Sure Girl, intended to introduce young users to the category and brand, as well as encouraging loyalty from an early age. Sure Girl is available in three fragrances and a handbag-sized format.
Dove Go Fresh, consisting of Cool Waterlily & Freshmint, Energising Grapefruit and Lemongrass, Fresh Touch Cucumber & Green Tea variants, joins the Dove portfolio.
Lynx breaks new ground with an entirely new concept in the male grooming market. Lynx 3 contains two can fragrances which when sprayed together create a third unique fragrance.
Also new to Lynx is Lynx Dark Temptation, a new variant with 'the irresistible effect of chocolate'.
Tel 020 7822 5252