UNILEVER UK is relaunching its Persil Washing Up Liquid, with new packs and variants hitting the shelves this month.
The upgrade includes a new formulation to improve degreasing, and two new variants - tropical and green tea & lime.
Unilever says it has invested in extensive research which shows that the relaunch and new packaging will rejuvenate the brand with a more contemporary feel.
Persil is currently the third best-selling range in the hand dishwashing category.
Rrp 99p for 500ml Tel 020 7822 5252