The relaunch follows extensive consumer research into what consumers want from their deodorant, and is backed by a
£9m marketing spend throughout 2007, including TV advertising, print, sampling, direct marketing and PR.
The new can design features a more feminine shape and will reassert the brand's core qualities.
Unilever says Sure for Women is the cornerstone brand in the deodorant category with a market-leading 11.5% value share.
RRP £1.59-£2.89 Tel 020 7822 5252