Stella Artois has announced its second year of partnership with Water.org to cement its commitment to help provide access to clean water to people in the developing world
The campaign, co-founded by Matt Damon and Gary White, aims to drive awareness of the 663 million people around the world living without water.
In 2015, the ‘Buy a Lady a Drink’ campaign was launched, using Stella Artois’ global footprint to help Water.org provide more than 290,000 people in the developing world with clean water. Last year’s campaign focused on women’s long journeys to collect clean water while this year’s campaign showcases the positive impact that access to clean water can have, while inspiring the public to leave a positive mark on the world.
Consumers are being encouraged to join the ‘Buy a Lady a Drink’ campaign and leave their mark by purchasing one of three new exclusive, limited-edition Chalices. For every limited-edition Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.
The Chalices feature the designs of three artists: Daniel Cortez Torres from Peru, Wini Awuondo from Kenya and Michele Manuel from Haiti. Each design represents the specific water problem faced by women in their country, such as drought, remote distances and contamination. The artists also see beauty in their countries, which is reflected in their designs.
Global Vice President, Stella Artois Todd Allen said: “Through our partnership with Water.org, we want to leave our mark by helping women and their families who have been affected by the global water crisis. In 2015 we helped over 290,000 people in the developing world – and this year we aim to have an even greater impact.”
Water.org Co-Founder Matt Damon said: “I’ve seen how the lives of women and their families can change when they get access to clean water. Access to water means access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To learn more about the campaign, visit www.BuyALadyADrink.com.