Spar revamps own label cakes with new additions

New to the cake range are three mini bite tubs and four loaf cakes, as well as two cake bars. In addition to the new products, all four of Spar’s existing muffin flavours have been reformulated with an improved recipe.

Available to Spar retailers now, the symbol has also repositioned its own-label cake bars to bring the range more in line with the market and now offers a chocolate brownie, millionaire’s shortbread and all butter flapjack.

Tapping into on-trend flavours for shoppers, the Spar cake range also includes four cupcakes including an all year round Belgian chocolate cupcake and three new limited edition cupcakes: raspberry unicorn (available now), salted caramel (launching this winter) and lemon mini egg cupcakes (available next year).

David Armstrong, head of Spar brand, said: “Snacking is an important growth category for Spar stores. The demand for cakes and snacks is rising and these products are great for on-the-go indulgence. With this range busy consumers can treat themselves to a delicious cake or snack on-the-go.”