Spar has entered the savoury biscuit market with the launch of three new lines. The new own label savoury biscuit range now includes Spar Breadsticks, Spar Salt & Pepper Crackers and Spar Rosemary Crackers. Each item is priced at £1 and come in case sizes of eight or ten.
The range has been launched in response to the total Spar biscuit category growing by 7% in the past year.
Spar UK senior brand manager Bhavika Thakrar said: “Biscuits add a huge contribution to store sales and we know this move into own label savoury snacking biscuits represents a new opportunity for Spar stores. Savoury biscuits are chosen as an easy-to-prepare snack and our new range of SPAR savoury biscuits are perfect for snacking and use with dips.”
Marketing support for the new launches includes SPAR Radio, in-store POS, merchandising guide, digital & social media.