Shaken Udder

Premium milkshake brand Shaken Udder has introduced an ambient range in 330ml bottles. Available in Chocolush, Vanillalicious and Strawberries & Cream, the drinks have an rrp of £1.69 and are available in plain and pricemarked packs. The milkshakes are free from preservatives and have a longer shelf-life than their chilled counterparts. They are made with “superior ingredients” including Belgian chocolate and real fruit and are compliant with HFSS regulations. The firm claims that the new launch “fills the gap for a luxurious milkshake brand in the convenience sector”,where retailers often have “a lack of space for chilled drinks”.

Having noted that many customers migrated to local convenience stores during the pandemic, Shaken Udder states that “offering highly-desirable, premium products is an effective way of encouraging consumers to keep coming back to local convenience stores and petrol forecourts as the economy continues to open back up”.

The £20m brand claims to have outperformed the milkshake category in 2021, achieving more than 70% growth YOY(Nielsen IQ 52 w.e 15/01/22).