The risk of loose peas escaping into the depths of shoppers' freezers has been considerably reduced thanks to Birds Eye's re-sealable zip packaging. Available on 1.52kg bags of Field Fresh Garden Peas and 1.2kg bags of Field Fresh Petits Pois, the packaging will be supported throughout November and December with TV and magazine advertising.

rrp: Garden Peas £2.99; Petits Pois £3.29

tel: 020 8918 3200