Frozen food giant Birds Eye is hoping to warm the hearts of ethically aware consumers with its Forever Food sustainability programme. 

This includes a host of green targets including: reducing packaging, CO2 emissions and water consumption. The firm will be inviting families to take part in a nationwide initiative to teach them more about the challenges of managing the earth's resources in order to bring them responsibly sourced food. The campaign will be supported by digital, PR and on-pack activity.

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