Seabrooks Crisps has unveiled a ‘UK first’ with its new front-peel packs.

Rolling out into convenience in the middle of October, the peel & share format will be available on the 40g Lattice Cut packs (rrp 75p) and 90g £1 pricemarked packs.

Designed to promote on-the-go eating and sharing among consumers, the packs have a tamper proof seal while the front peel format has no effect on the product’s shelf life.

Marketing director Kevin Butterworth said: “The resealable peel front is a simple and convenient solution that complements the premium position of our Lattice Cut range.”