Sanpellegrino has redesigned its cans range in the UK.
Running across both its individual and multipack formats, the updated look and feel have been chosen to “reinforce Sanpellegrino’s distinctive brand attributes of delicious and sun ripened fruits and Italian origins”.
The refreshed packaging forms part of Sanpellegrino’s plan to solidify its brand’s positioning in the UK, which will also include a new communications campaign and the introduction of an eextension of the fruit flavoured sparkling drinks range – Sanpellegrino Zero Added Sugar.
The new visual identity aims to bring to life the brand’s DNA by playing homage to Sanpellegrino’s Italian roots, craftmanship and heritage through its iconic blue shield.
The Sanpellegrino range is available to purchase in most major wholesalers.
Brand manager at Sanpellegrino Aryna Yersak said: “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range. The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
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