San Miguel has launched an on-pack promotion as part of its new Spanish Summer No Matter Where campaign.
The campaign aims to bring the “vibrant essence of Spanish summer” to the UK offering retailers a “golden opportunity to drive sales”, it said.
The on-pack promo is giving 28 lucky shoppers a chance to win a trip to Ibiza on San Miguel Day on 29 September 2025.
Running across multi-pack can and bottle formats until October, the limited-edition packaging will be available in retail stores nationwide.
To enter, shoppers simply need to purchase a promotional pack and scan the code for their chance to win.
Additionally, the brewer has launched new PMPs for its 4x440ml and 4x568ml formats.
The PMPs are set to create stand out on shelves and keep the brand front of mind for shoppers, added San Miguel.
“We’re excited to bring the vibrant energy of a Spanish summer to the UK with this new promotion, designed not only to captivate shoppers, but also to deliver significant value for our partners,” said Ed Hussey, senior brand manager at San Miguel.
“This campaign is all about embracing spontaneity and enriching life with a touch of Spanish flair. By offering lucky shoppers the chance to win unforgettable trips and experiences, we aim to not only drive brand awareness, but also foster deeper connections with our customers. By aligning with the growing trend towards beer, this promotion offers retailers an opportunity to boost sales.”
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