Kepak Convenience Foods has extended its Rustlers range with the addition of two panini products.
Launching in May is the Chicken and Pesto Panini and Pepperoni Panini, both with an rrp of £2.39 to £2.49.
The new products will be backed by nationwide sampling plus a dedicated social media campaign and will benefit from major on-pack activity and TV advertising scheduled for later in the year.
John Armstrong, Kepak marketing director, said: “As our audience matures and broadens, we are ensuring that the Rustlers’ range evolves accordingly. The two new panini lines feature flavour combinations that are familiar to consumers and will continue to broaden the appeal of Rustlers, also giving brand loyalists another strong reason to buy.”