Britvic is adding some sparkle to 2022 with Blood Orange & Mango Aqua Libra (330ml can, rrp £1). Available from 10th February 2022, the new flavour, joins Raspberry & Blackcurrant and Cucumber, Mint & Lime in the existing line up of infused sparkling waters. The firm claims that the sugar- and calorie-free drink aligns with the consumer trend of adopting a healthier, more natural lifestyle.
The health trend continues to accelerate across categories, with Britvic noting that 26% of shoppers are avoiding products with artificial sweeteners, +2% versus 2018 [Mintel - Attitudes towards healthy eating- UK - February 2021].
Phil Sanders, out of home commercial director at Britvic, says: “Despite fluctuating restrictions, shoppers are still visiting smaller stores for on the go lunch occasions when out and about. It is crucial for retailers to offer their customers a range of drinks in on-the-go formats to cater for this demand. By expanding the Aqua Libra range with the launch of the Blood Orange & Mango flavour, we are supporting retailers in unlocking further category growth and offering more choice when it comes to healthier alternatives in this area.”