AG Barr is encouraging retailers to make the most of the Diwali celebration by stocking up on special packs of Rubicon.
Rubicon’s popular Mango and Guava flavours are now available in both plain and price-marked celebration packs (rrp £1.29 or 2 for £2), with Passionfruit available in a £1.39 special price PMP, with a premium look and feel to help shoppers celebrate the festival of lights.
Adrian Troy, head of marketing for AG Barr says: “Diwali is celebrated by 1.3m people throughout the UK, representing £80m in incremental sales (UK Census Data / Estimated Retail Value based on AG Barr & IRI Sales Data) and in turn a huge profit opportunity for retailers,”
“Having a large range of flavours to choose from is really important to shoppers, particularly during Diwali, with Rubicon making up three out of every four Asian drinks sales during this period (IRI Marketplace, Value Sales, Nov 2015, Total Coverage).”
AG Barr will be supporting Rubicon with a range of POS and special promotions as well as social media activity.