Rubicon is set to return to screens and streets this summer with the latest instalment of its highly successful Big Flavour Behaviour campaign.
Backed by its biggest-ever investment across TV, OOH, digital and the experiential, the campaign will also see the sampling of more than 700,000 products nationwide.
Running throughout July, August and September, the campaign is designed to drive shopper demand and support wholesalers and retailers during the key summer selling period.
The Big Flavour Behaviour campaign has already proven highly effective at driving shopper engagement. Research from last year’s activity found 82% of consumers said the advertising grabbed their attention, while 70% agreed it made them more interested in buying Rubicon.
Lisa McKenna, brand director for Rubicon at supplier AG Barr, said: “Rubicon is helping wholesalers and retailers drive sales and profits across the entire soft drinks category through continuous investment, standout flavour innovation and a portfolio that spans multiple growth-driving segments.”
The campaign will be supported by high impact in-store and in depot activity, Rubicon added.
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