Italian premium pasta brand, Felicetti, has set its sights on the UK market with its first full-service UK distribution agreement, appointing RH Amar as its exclusive UK distributor as it targets growth in the UK’s dry pasta category.
The agreement follows Felicetti’s successful expansion across a number of international markets including Germany, France, Spain and the US, and marks the next stage of its international growth strategy. RH Amar’s UK remit includes the full UK market across retail, wholesale, foodservice and online.
The family-run company is renowned for its commitment to quality. Combining more than 100 years of expertise with 100% Italian durum wheat, pure mountain spring water and traditional bronze-die production methods, its pasta is also packaged in 100% recyclable paper.
Riccardo Felicetti, CEO of Pastificio Felicetti, said: “The UK is an important market and we’re delighted to be partnering with RH Amar for our first UK distribution agreement.
“RH Amar’s experience in building premium food brands in the UK makes them the ideal partner to introduce Felicetti to UK shoppers.”
Justin Burbage, commercial director at RH Amar, said: “Felicetti is a brilliant addition to our existing Italian brand portfolio. We believe authentic Italian food is a key area of opportunity and look forward to using our channel and customer expertise to grow Felicetti in the UK.”
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