Co-op Wholesale - home of Nisa - has confirmed a five-year extension of its partnership with Ashok, the business owner of Ujima Ltd & Ash Group - a long-established retail business which has over 12 convenience stores across England and Scotland.
The business operates seven stores across the south east of England, including Greater London and five stores in Scotland covering Edinburgh, Peebles, Selkirk and Stirling. It has been a Co-op Wholesale partner for 14 years and is proudly family-run.
As part of the new deal, four stores - two existing and two future stores - will showcase the new, modern Nisa fascia and instore digital media screens. As part of this new proposition, customers will enjoy an enhanced shopping experience and access to Co-op own brand products.
Additionally, Co-op Wholesale and Ashok are working together to develop a brand new store to help continue expanding its network of highly successful convenience stores.
The partnership provides access to dedicated retail support, category expertise and sector insight from the wider Co-op Wholesale business, helping the multi-store retailer to continue to evolve its offer for local shoppers.
Shoppers, meanwhile, will benefit from access to Co-op’s unrivalled, award-winning own brand range, with more than 2,400 products available, supplied by Co-op Wholesale across key categories including food-to-go, meal solutions and everyday essentials, alongside hundreds of new products introduced throughout the year.
Community centres
Ashok Pothugunta, director at Ashok, said: “All our convenience stores are central to their local communities, which is why choosing the right long-term partner really matters.
”The Co‑op Wholesale partnership has always provided excellent commercial value, retail expertise and access to the unrivalled Co-op own brand, which helps us stand out to shoppers. We were thrilled to be able to continue the partnership with a five-year contract extension.
“We’re excited to unveil the new Nisa fascia on four of our stores. We truly believe this proposition will resonate with our customers and enhance their shopping experience.”
Andy Rutter, head of key accounts at Co-op Wholesale, added: “Over the years, we’ve worked hard with Ashok to help build and strengthen their business. This five-year contract demonstrates that the partnership is truly adding value to their network of convenience stores. We’re excited and proud to continue working together, especially introducing our new Nisa proposition to stores across their network.”
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