Following its recent rebrand and relaunch, Yoplait is to launch its first ever pricemarked pack (PMP) for YOP in 500g bottles of its most popular Strawberry flavour into stockists Eden Farm, Parfetts and Bestway Wholesale.
The announcement comes as Yoplait looks to expand its share in the impulse channel and “bring more dairy goodness to more places and more consumers,” it said.
Each 500g bottle of YOP features an RRP of £1.59, offering clear price transparency to shoppers and a good profit margin to retailers.
Grant Yates, sales director for Yoplait UK, said: “As the only drinking yogurt on the market, YOP offers a true point of difference with a unique taste and texture. It’s perfectly suited to the impulse environment and the addition of a PMP will further drive consumer trust and attract value-conscious shoppers.”
Almost seven million bottles of YOP were sold in 2025, and earlier this year the brand underwent a modern refresh to ensure it really pops on-shelf and appeals to its target audience of teenagers and young adults.
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