Cadbury is bringing back its successful Giveaway Give Away consumer campaign for a second year, offering a £25k grand prize that will ultimately be given to someone else.
Cadbury Giveaway Give Away is rooted in the spirit of the brand - generosity - where lucky shoppers will have the chance to win cash prizes - not for themselves, but someone they care about.
With a “proven mechanic, strong consumer appeal and broad product participation,” Cadbury said its Giveaway Give Away is expected to help retailers drive visibility, engagement and sales throughout one of confectionery’s most important trading periods.
After attracting more than 250k entries in its first year and generating widespread positive sentiment amongst shoppers, the campaign returns bigger than ever, giving consumers more chances to win with an increase in participating products across Cadbury, Sour Patch Kids, Maynards Bassetts and Trebor to take part.
There are thousands of prizes up for grabs, besides the grand £25k prize. There are thousands of other cash prizes on offer, including four of £5k, thirty £1k, 50 prizes of £500, 1,000 of £100 and a further 1,000 of £50 for runners up.
To be in with a chance to win, all shoppers have to do is pick up a promotional pack and scan the QR code or visit the website. They will then be prompted to fill in their details online and, if selected, can nominate a friend or loved one to receive their cash prize instead.
Maria Jackson, brand manager at Cadbury, said: “We’re incredibly excited to bring Giveaway Give Away back after seeing such a fantastic response from shoppers last year.
”The campaign perfectly captures Cadbury’s long-standing belief that generosity brings people closer together, while giving retailers another compelling reason for shoppers to pick up participating products.
“More than a quarter of a million people took part in the promotion during its first year, creating thousands of moments of generosity across the UK. We’re looking forward to seeing even more shoppers be delighted to not win this year.”
The promotion is being supported with a multi-channel campaign spanning OOH, Radio, YouTube and TikTok and is now live until 31 October.
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