Radnor Hills is continuing its collaboration with The Walt Disney Company and Pixar for the upcoming blockbuster summer release of Toy Story 5.
Specially-branded 200ml Tetra Paks of Radnor Fruits feature new character designs from the film series including Woody, Buzz Lightyear and Jessie.
The new on-pack promotion is rolling out across the UK, ahead of the film’s release this week, with listings online and in-store across the UK. The range is being supported with advertising, sampling and a TikTok live event with giveaways.
The Radnor Fruits Disney Toy Story 5 range is packaged in lunch box ready Tetra Pak cartons, made with a pull tab technology which means children can drink straight from the pack. The drinks align with government guidelines of school foods standards and are CQUIN and HFSS compliant as well as being allergen free.
Radnor Fruits is a School Approved (in England, Wales and Northern Ireland) range of ambient juice drinks which contain 50% Radnor Hills spring water, 50% real fruit juice and no added sugar.
Marketing manager of Radnor Hills, Chris Butler, said: “We were delighted with how well received our Radnor Fruits Disney Lilo & Stitch range was, so we’re thrilled to be continuing this exciting collaboration with the launch of Disney Toy Story 5 cartons of Radnor Fruits ahead of the film’s launch on June 19th.
“There is a clear appetite from parents in grocery for character-inspired drinks that are ideally suited to the kids’ category. It’s also summertime and parents are looking for convenient products they can trust and that their children will enjoy.
“Our Radnor Fruits Disney Pixar Toy Story 5 range is designed for convenience and is perfect for lunchboxes, travel or daily hydration, with our 200ml cartons perfect for little hands.
“It also gives us, as a company committed to innovation, an opportunity to be bringing excitement to the category, coinciding with the must-see family film of the summer.”
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