Britvic Soft Drinks has launched a limited edition Fruit Shoot to boost Halloween sales.

The new flavour, ‘Strawbrainy,’ a mixture of strawberry, apple and grape flavours, is joining the range from mid-July and will be available to order until mid-October. The launch is expected to coincide with Halloween-themed activity in-store and boost seasonal sales this autumn.

‘Strawbrainy’ contains no added sugar, no artificial colours or flavourings and 11% real fruit juice. A 4 x 200ml multipack at the promotional price of £1 is also available in the grocery channel.

Kirsty Hunter, brand director for Stills & Future Brands at Britvic Soft Drinks, said: “We’re really excited to be launching ‘Strawbrainy’ as a limited edition for our Robinsons Fruit Shoot range and are sure it will create a real buzz within the kids soft drinks segment in October. Halloween is hugely popular in the UK and we’re confident that by offering shoppers a new flavour from a range that kids love, we will be able to grow sales of the range even further, whether at home or on-the-go.”