Richmond is launching a new range of Shake & Bake easy-cooking products.
The new sausage casserole meal kits will enable consumers to create simple but delicious ‘one pot’ dinners, oven-baked in a bag, with a choice of two flavours and seasonings - Classic Sausage Casserole and Italian Tomato & Herb Sausage Casserole.
Available now, the new kits are designed to be quick and easy to use, by frying the sausages for five minutes before putting them and vegetables into the Richmond baking bag, adding the seasoning, shaking it up and placing them in the oven for 45 minutes.
Sarah Davies, senior brand manager for Richmond said: “Convenience is a top driver of consumption for evening meals, and this is a key pillar for growth for us and the category going into 2017.
“Richmond sausages are enjoyed by millions of families every week, and we are confident there is a great opportunity to extend the brand’s usage and consumption. The new added value range will offer shoppers the great taste of Richmond in three easy steps, but without the fuss and mess consumers may associate with cooking from scratch.”