Maynards Bassetts is launching an on pack promotion competition this summer which will see the brand give away days out to more than 100 consumers.
The new on pack promotion will celebrate the brand and nation’s unique personality by giving away prizes with the top three winners scooping a pair of flights to New Zealand, complete with £2,000 spending money and tickets to the Wacky Sheep Race event. One hundred other lucky consumers will win days out. There will also be 1000 vouchers for a complimentary bag of candy.
The brand is also giving retailers a chance to win with its exclusive ‘Bonkers Display’ competition. For the chance to win £100 in Love2Shop vouchers, retailers need to upload a photo of their Maynards Bassetts promotional bags display between 15th May 2017 and 31st July 2017 on www.deliciousdisplay.co.uk to be entered into the prize draw. There will be six winners in total.
Maynards Bassetts is driving growth in the candy bags category, up +7.4% in value and penetration increasing by +2.2pp in the latest 12 weeks (The Nielsen Company, Total Value MAT to w/e 28.01.17). This new promotion aims to drive candy bag sales during the summer months, particularly with adults aged 25+.
To help drive awareness, there will be a £6m total brand marketing campaign in 2017, which will include TV and high impact in-store activity throughout the summer.
Bonkers packs will be available in depot from April 28 and the promotion will run from May 1 until August 31 2017.
For more information and full T&Cs, retailers should visit www.deliciousdisplay.co.uk