Snack-a-Jacks has launched a new look for its rice cake snacking range, designed to strengthen the brand’s stand-out on shelf.

The new packaging is aimed at more health conscious consumers and features clearer calorie labelling. Snack-a-Jacks is also targeting the ’better for you’ snacking market with the rebrand.

Helen Strachan, brand manager for Snack-a-Jacks explains: “We are delighted to unveil our new eye-catching packaging that champions the flavour and calories across our portfolio. We’ve recognised that shoppers need a snack that can be enjoyed on-the-move and we hope they will be drawn to our new look which features images associated with the modern pace of life.

“Snack-a-Jacks is the perfect better for you option for consumers; we know that this segment is growing and popularity of our flavour-filled rice cakes shows no signs of stopping. Jumbo’s contain 62 calories or under per rice and corn cake, and are packed with wholegrain rice and corn, making them the perfect option for shoppers seeking Better For You products.”

The new look range is being rolled out across the convenience and wholesale channel now (rrp 75p per 23g pack).