Quaker Oats is proud to announce its new role as the Official Cereal Partner of Team GB. The four-year partnership will see the oat brand supporting British athletes on their journey to the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Games.
This partnership brings together two iconic names, united by shared values of perseverance, performance and fuelling potential. Quaker will play a vital role in supporting British athletes to help fuel their training and preparation.
Irene Riach, Team GB nutritionist and registered dietitian, said: “It’s brilliant that Team GB and Quaker have joined forces, truly highlighting the value of oats in an athlete’s diet. Oats are a highly digestible wholegrain that provide slow-release energy from complex carbohydrates, offering multiple health benefits, such as supporting cholesterol management and improving gut health.”
During the Paris 2024 Olympic Games, it was widely published that a large number of Team GB athletes were choosing porridge to fuel their rigorous training sessions and competitions. Now as an official partner, Quaker will be working in tandem with Team GB to ensure that all the delegation, from Milano Cortina to Los Angeles will have access to the extensive range of products to help fuel their Olympic journey.
“As a brand rooted in nourishment and everyday strength, we’re incredibly proud to be backing Team GB,” said Josephine Taylor, head of marketing at Quaker Oats UK. “These athletes inspire the nation with their dedication and determination – values that align perfectly with what Quaker stands for.
“With so many already turning to porridge as part of their training, we’re thrilled to be supporting them every step of the way with the full strength of the Quaker range behind them - from convenient pots and sachets for busy schedules to our protein range, which is crucial for muscle growth and repair.”
The partnership will include exclusive content with Team GB athletes and a robust multi-channel marketing campaign.
Read our guide to getting your breakfast range in a c-store right here.
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