White’s Oats, Ireland’s largest oat miller and cereal producer, has launched two new premium oat ranges made from 100% Irish Oats - High Protein Oats and Real Fruit Porridge.
White’s High Protein Oats are available in two flavours - Choco Boost and Berry Boost, and deliver 14g of natural protein per 75g serving. Made with all-natural ingredients, they are high in fibre, contain healthy fats, and provide 263 calories per serving.
The real fruit porridge range is a described as a blend of oats with fruit and seeds for balanced daily nourishment. The two varieties include Date & Coconut and Berry & Seed with each 50g serving containing only 200 calories.
Known for its award-winning porridge oats, instant oats and granolas, this latest innovation “underscores White’s continued investment in developing oat-based products that combine nutritional benefits with taste and flavour,” it said.
With the rising demand for healthy, convenient and quick to prepare, sustainable breakfast solutions, the new ranges are designed with both retail and foodservice in mind and are available in fully recyclable 450g packs and featuring a handy portion scoop for ease and consistency.
Danielle McBride, marketing manager at White’s Oats, said: “Our new products are designed to cater for evolving customer needs, whether that’s at home, out of home or in hospitality. We’ve created four new products that deliver on taste, health and offer ease of preparation.
“Whether it’s a protein and fibre packed option or a creamy porridge packed with whole fruit and seeds, both offer convenience and quality in every bowl.”
This latest innovation follows White’s recent investment in a second manufacturing facility in Moy, Co. Armagh, increasing production capacity in response to strong market demand.
Both ranges are already available in 30 Tesco stores across Northern Ireland, with wider distribution coming shortly.
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