Pussy Natural Energy Drinks has unveiled a raft of product developments following eight months of strategic brand insight work.

In addition to an updated can design with new product details and a new rrp the product also features a new strapline, ‘Fuel Your Inner Outrageousness.’

The new ‘Try Me 79p’ pricemarked cans are available to trade now in 12 x 250ml packs, rrp £4.99.

Jonnie Shearer, Pussy Natural Energy’s founder, said: “After months of talking to our consumers to understand what they truly love about our brand, we’re excited to unveil our new ‘outrageous’ positioning which captures the essence, playfulness and purpose of our brand.

“We’ve also listened to the demand from our trade partners by offering the new tray size and price point to support them as we go into the summer months, which is always our strongest time for sales.”

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