Propercorn is set to unveil a new sharing format this June, designed to encourage sharing occasions for popcorn.
The format features a pinch and tear panel on the front of the pack that can be easily removed to create a bowl for sharing. The sharing bags can still be opened in the traditional way from the top of the pack.
Propercorn accounted for almost half of total value sales growth in RTE popcorn singles in 2015 (IRI) and has now looked to innovate within the booming sharing category.
The brand’s co-founder Ryan Kohn said: “Sharing is in growth but wellbeing remains top of the agenda, with people increasingly demanding tastier, healthier snack alternatives to enjoy with friends or at work. Our tear to share format is a real first in popcorn and we’re hugely excited by its potential to really drive the growth of the CSN sharing category.
“We have worked closely with our retailers and shoppers to identify new sharing occasions for popcorn and the most suitable formats to fit these. Our sharing bags provide consumers with a really versatile, healthy solution for various snacking occasions, be it in business meetings, at picnics or with drinks at home - they’re all spaces in which we’re keen to encourage healthier snacking and sharing.”
The packaging will be unveiled on the brand’s market-leading Sweet & Salty and Lightly Sea Salted flavours with the same dimensions, weight and £1.69 RRP of their original sharing bags.